WEB ORDERS: 01202 302943
SURF SHOP: 01202 399099
Lost began in 1985 when Matt Biolos and a bunch of school friends were into snowboarding at Mt. Baldy, skateboarding at the Pipeline in Upland, and surfing in Dana Point. They weren’t too worried about winning this football game or that contest. They were “team lost”. Thus the name …lost scribbled on books, t-shirts, benches, tables and eventually clothing.
Matt Biolos began sanding surfboards at Surfglas and Herbie Fletcher Surf Shop fresh out of high school in 1987. He made his first surfboard at this time and called it a Ratz Ass – as in “I dont give a Ratz…” Realizing the need for a more serious name, he labeled his second surfboard “mayhem”. (Mayhem Ordinance was Matt’s high school music band). This name “Mayhem”, for better or for worse, stuck. Matt shaped 20 boards the first year. Not too many people were ordering boards from “Mayhem” yet, so to make money he continued to sand surfboards and began to paint designs on them along with a handwritten LOST wherever he could. Surfers like Christian Fletcher and Matt Archbold were getting Biolos paint jobs. By working in an environment with master shapers (Timmy Patterson, Jim Fuller, Terry Senate, and Randy Sleigh to name a few) and good surfers, he was able to develop as a shaper.
Matt’s friends had been telling him for years to put the word Lost and his art on tees and try to sell them. By 1992, fueled in part by a suggestions from Timmy Patterson and Johnny Monson, Matt began putting his art on T-Shirts with a …LOST logo. His roommate Mike Reola , a recent business school graduate, helped him handle the business side of things and they both worked on developing a plan to slowly grow and market the company with little or no money. This included help from numerous friends in the form of small loans, work in exchange for a couch to stay on, a parent’s back yard to dye tee shirts, a vehicle in exchange for rent, or help spreading the word in High School. Some of these people (in Chronological order – although not a complete list by any means) were Max McGhee, David Ramos, Paul Robinson, Paul Berton, Jimmy Nudo, Bill Woodcock, Shawn Briley, Cameron Steele, Paul Anthony “Tonan” Ruiz, Aaron Strand, Chad Godett, Joe Rich, Jason Kenworthy, Ryan Divel, Matt Reola, Bill VanDenBerg, and Kawika Urso.
At this time Matt was producing about 500 Mayhem Surfboards a year and had guys like Strider Wasilewski and Christian Fletcher riding them. In 1993 Lost made its first video, titled Momentum 3, which showcased the fledgling surf, skate and snowboard teams along with everyone who lived at the Lost House. The video was renamed Dysfunctional after almost being sued by Taylor Steele. The video was meant to be a joke and only for their friends, but its popularity led them to produce their first real video titled Whats Really Goin On in 1995.